The Signal

The Signal teaches you how to build a profitable, scalable business.

It’s a resource for entrepreneurs, founders or anyone looking to achieve financial freedom.

Every week I give you a business idea you can use right away. We discuss, validate, explore and develop a step-by-step plan to get you going from 0 to 10 to 100 customers and beyond.

What’s Inside?

🧨 Build a Business

Launching 1 August 2020, Build-a-Business is where we start a business together.

I’m building a business.

From scratch.

With less than $100

Over the next 52 Weeks, I’ll be journaling every single step of that journey here.

Everything I learn - you will too.

The best part? You can do it along side me. Every week I’ll be explaining what I’ve done, and what I’m working on next, and give you actionable steps to do on your own before the next edition

Here’s what the journey is going to look like:

  • Idea Discussion

  • Validation

  • Minimum Viable Product

  • First Customers + Revenue

  • Customer Growth Strategy and Implementation

  • Full Product Build + Skills Needed

  • Scale

  • Operations (Customer support, marketing, hiring etc.)

  • A whole stack more

🚀 Startup Labs

A business idea, discussed and delivered every week.


  • An introduction to the idea

  • The opportunity

  • Features I’d build into it

  • Other players in the space (Competitors and partners)

  • Gameplan - exactly how I’d do it

🛠️ Skill Builder

Tutorials and resources teaching you skills that every founder needs.

One skill you can work on every single week with advice from experts in the field and the best (mostly free) resources available.

🔉 From the Founder’s Mouth

Advice from someone who’s been there before.

These are little pieces of valuable advice from successful business founders which have done it all before. Use their experience to your advantage.

📣 Coach’s Corner

Something you can do to improve your business (or idea) right now.

A prompt to take action on something that’s going to move the needle and get you headed in the direction you want to be headed.

🖱️ Clickworthy

Valuable tidbits from around the interweb.

Little bits of information, news and free tools from around the web that will keep you in the loop and your finger on the pulse.

Who’s Doin’ It?

It’s me, Simon. Hey 👋.

I’m a passionate entrepreneur. I love tech, startups and the world of business. I’ve started a few companies, failed with most, and sold a few too.

I’m currently the CEO of a small fintech startup in South Africa.

The Signal is a place where I share what I’ve learnt (and continue to learn) on that journey.

I started the Signal to encourage more people to start the entrepreneurial journey. There are few things as fulfilling and rewarding as starting and growing your own business.